HTC One is experiencing a major logistical nightmare with the shortage in components that are used to make its Ultrapixel camera. For this reason, the HTC One will not be launched by Verizon anytime soon. Furthermore, it will only be delivered to the carrier after all other US carriers like AT&T, T-Mobile and Sprint have all received their HTC One units. Talk about a major delay!

HTC also has not revealed a specific date of launched. What was originally slated on March 15th was moved to the 29th, and who knows when? Some see this as a move to possibly dispel residual Samsung Galaxy S 4 hype, since the Korean device will be launched a day before.

Verizon might also prevent losing HTC clients by launching other phones by the manufacturer instead. There are talks that it might introduce the HTC One as a Droid device. It appears that Verizon will not go without offering some kind of an HTC flagship that has an Ultrapixel camera and the works.

Source: AllThingsD

Focus Taiwan reported HTC One's major set-back on the production of its super important ultrapixel camera components. This comes at a time when HTC needs to be at its most creative and timeliest to redeem itself following years of dwindling sales of its devices.

Insiders reported that the company's key people were informed by their suppliers that two major components of their ultrapixel sensor were extremely limited and will reduce the production of HTC One units to less than half of what was planned.

Consequently, HTC units that were promised to different market segments will also be decreased, leading many to believe that delay in launch of the HTC One to other markets is inevitable.

It could also just be a marketing ploy, which many really hoping that it is. The HTC One was originally slated to be released on March 15th, a day after the extravagant launch of the currently MOST anticipated phone in the market, the Samsung Galaxy S4. It just makes sense to let the hype over the other phone die down first, before introducing their flagship device, for less distraction possibly.

Source: clover

In a final bid to redeem itself, HTC is now "challenging" Apple and Samsung and taking a different approach in the marketing of its smart devices. If any, HTC is one of the leading innovators in the smartphone industry and has produced sleek and, well, brilliant (no pun) devices over the years. However, it slowly slipped away in market share and along with it, its ability to create and introduce excellent products.

The introduction of its 2013 flagship device, HTC One, has suffered a minor set-back and will only be produced in minimal number of units in the hundred thousands, compared to Samsung's Galaxy S 4, which is said to be produced in hundred millions of units. Despite this, HTC remains upbeat and is even challenging the leaders. It is said to be putting aside ‘Quietly Brilliant' in place of a more proactive stance in their fight to redeem their formerly avant garde company. I am one of those that are hoping that it bounces back to improve its market share.

HTC's Global President of Sales, Jason Mackenzie, speaking recently with Fierce Wireless advised:

We're changing the culture within HTC. Our culture has always embraced this "quietly brilliant" mentality, which meant the good things about being humble. But we've been too quiet. We're embracing that we need to be a challenger. HTC is a company fighting against two of the biggest companies in the world, Apple and Samsung, who have a lot of resources. So we're embracing that.

Source: Fierce Wireless

It looks like HTC One will not be available on March 15th or if it will be; only a few units might possibly be distributed to retail stores because of parts shortage. As if it's not enough, HTC is actually experiencing shortage of two types of components and these are the camera module and the voice coil motor.

Initially, only an average of 1M units will be shipped in the next two months because of this shortage. Let's hope that HTC will be able to bounce back because, like it or not, there are many who are rooting for the HTC One and are actually labeling it the underdog versus Galaxy S 4 and other leading phones in the market.

This can actually be a good move by the Taiwanese company because they would not want to be overshadowed by the possible success of the Galaxy S 4 launch on March 14th. Introducing the HTC One at a later date will make it possible for them to gather more steam. This is HTC's final chance to redeem their brand and they have to make it right and timing is also quite important.

Rogers, a Canada carrier has confirmed that it is taking pre-orders for the HTC One. Those who want to get hold of HTC's flagship phone can already pre-order online, so they will beat out others who would also want to try it first among themselves.

Order before March 22nd and you will be eligible to win a Sharp HDTV along with a media accessory from HTC. Furthermore, Rogers will slash at least $100 off if you would exchange your old smartphone for an HTC One. This amount could even be higher if your smartphone's value is more than $100.

However, the caveat is that you will have to stay with the carrier for at least 3 years, which is a typical term for a plan in Canada. Rogers is putting it at $149.99.

Also, HTC looks like they are already allowing bootloader unlocking and are already supporting developers may have better custom ROMs than what the stock HTC One has. This makes it a really attractive smartphone to own.

source: rogers