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Apple has finally managed to beat Samsung in the global smartphone market for the first time in quite a few years. A report published by Strategy Analytics clearly shows that in the fourth quarter of 2016, Apple captured 17.8% of the market share, while Samsung had to remain content with 17.7%. This difference of 0.1% may not seem like much of a difference, but it does confirm that Apple outsold Samsung, even if it was for just one quarter of 2016.


As one can guess, the defeat was largely a result of the Note 7's failure. Once you consider the fact that Samsung did not have a major flagship in the playing field during the holiday season when every other major competitor had put in one, the 5% dip in sales starts to make more sense. Apple shipped 78.3 million units around the world during the last quarter and broke a barrage of sales records with the latest iPhone 7 and iPhone 7 Plus. Samsung on the other hand, sold 77.5 million smartphones in Q4 2016, which isn't really that bad, once you consider their unfortunate situation.


In a year to year comparison, Apple lost market share in 2016. Whereas the company enjoyed 16.1% share of the global smartphone market in 2015, it dipped to 14.5% in 2016. In spite of enjoying record breaking sales numbers with the iPhone 7 series, Q4 2016 brought only 17.8% of the market share to Apple, while Q4 2015 had brought them 18.6%. Samsung on the other hand, lost more significant portions of the market share both in a year-to-year comparison, as well as in a quarter-to-quarter comparison. Check out the screenshot to understand what we are talking about.


Saikat Kar (tech-enthusiast)


Samsung

 

Samsung has lost the No.1 spot to Apple back in the fourth quarter of 2014 (Q4 2014). Now, Samsung is back in business taking the lead as the Top Smartphone Maker in the world for the first Quarter of 2015 (Q1 2015).

 

Samsung sold a total of 81.1 million smartphones in the quarter, compared to 60.1 million units sold by rival Apple. However, the South Korean company's market share dropped to 24.2% from 30.4% in the same quarter last year.

 

No.1

 

On the other hand Apple, which overtook Xiaomi to become the leading smartphone vendor in China in Q1, saw its market share rising to 17.9% from 15.3% in Q1, 2014. Lenovo, Huawei, and LG rounded up the top five with 5.9, 4.8, and 4.0% market share, respectively.

 

Source


Samsung

 

Samsung is holding the No.1 place of the global shipments in the Q2,2015. According to a TrendForce report that was released today. The Korean giant has a 26.8% of all the Q2 shipments, Apple comes in 2nd place with 16.4% thanks to the market demand for the iPhone 6 and iPhone 6 Plus.

 

Samsung

 

Huawei lead the Chinese manufacturers (comes in 3rd place), with an overall market share of 7.6% and 18.3% among the Chinese OEMs. The company is expected to ship close to 100 million units this year.

 

TrendForce estimates the shipments to be down this year compared to last year due to weakening demand and negative global economic outlook for the rest of the year.

 

VIA [TrendForce]



There was a big upset last quarter when Apple toppled Samsung from the company's seemingly perpetual hold on the number one position in regard to the global smartphone market share. Of course that was a direct result of the infamous Note 7 disaster and the fact that Samsung did not have any recent major players in the smartphone market during the Holiday season, while every other company did, including Apple. At the end of Q4, 2016, Apple was the global market leader in the smartphone business with a 20.3% market share. Samsung had to settle for the second position with just 18.5% of the market share.


As expected, the tables have changed significantly, according to a new report published by the TrendForce analytics team. Samsung has taken back its number one position from Apple with a whopping 26.1% global market share at the end of Q1, 2017, pushing Apple back to the second position with only 16.9% market share. Considering that the S8 and the S8+ have not even been released yet, we would say these are truly impressive figures and Samsung has finally overcome the shadow of the failed Note 7 now. As the S8 and S8+ will hit stores all around the world in a few weeks, we expect that Q2 results for 2017 will be even more impressive for the Korean giant, despite all the recent controversies surrounding the conglomerate.


Saikat Kar (tech-enthusiast)



Samsung only managed to secure a meagre 13% of the global smartphone market's total operating profit, while Apple managed to scoop up 83.4% in Q1 2017! In spite of Samsung outselling Apple globally by millions of handsets in the quarter, they only managed to show an operating profit of $1.57 billion, while Apple posted a figure of $10.1 billion for the same. Samsung experienced a 21.9% decline while Apple saw a 79.8% increase in their respective operating profits.


If you are wondering how it's possible, well, the answer is quite simple really; higher profit margins. Apple enjoys insane profit margins in the range of 30.7%; something that can only be pulled off by Apple because of its brand name. No other company, including Samsung can afford to sell their smartphones with a profit margin that high because no one would buy them. Apple on the other hand knows that people will continue to buy them, irrespective of the price. Samsung is having trouble holding onto even a 9.7% average profit margin due to steep competition from Chinese manufacturers in the low-mid end segment.


Saikat Kar (tech-enthusiast)



We now have the official reports from market research firm TrendForce on our hands and it reveals the smartphone food chain around the world, based on the second quarter of 2016. The first thing that we noticed is that Samsung's plans for global domination continue to be a success with a market share of 24.5% internationally! Apple is in the second place of course with 15.1%, but the huge difference between the two giants does tell a story. Chinese OEM Huawei comes in at the third spot with 9.2% market share, leaving behind the likes of LG (5.4%) and Oppo (5.6%).



China is the world's biggest market for smartphones and it is being led by none other Huawei once again, with an amazing 20.8% of the total market share. Oppo (12.7%), Vivo (10.6%), Lenovo (10.3%) and Xiaomi (10%) followed respectively from there on. As you can see, the competition is really tight from the third spot onwards with virtually nothing separating the competitors from each other. In addition to Samsung's continuing domination over the global smartphone market, one should notice that the Chinese manufacturers are rapidly rising with each passing quarter, especially Huawei.


Saikat Kar (tech-enthusiast)


antutu

 

The first Quarter of 2015 (January - February - March) has just ended. AnTuTu Published a new report details the top 10 best performing devices to pass through its benchmarking software. Based on data drawn from entries from all over the globe (some 160 countries), the final list shows us the aggregated average score of each device model.

 

The Samsung Galaxy S6 is on the Top as (No.1) along with the S6 edge as (No.2) followed by the HTC One M9. Both S6 variants are based on Samsung's own 64-bit, octa-core Exynos 7430 processor, while HTC's new flagship is running Qualcomm's 64-bit, octa-core Snapdragon 810. Interestingly enough, however, there's quite a discrepancy between the scores within Samsung's camp, with the Galaxy S6 achieving considerably better results overall when compared with the Galaxy S6 edge. Whether the gap between the two will prove smaller once more units of the Galaxy S6 and S6 edge start going through AnTuTu's suite is unclear, but possible.

 

antutu

 

The team at AnTuTu prepared two other interesting charts - one detailing the chipset split in the top 10, and another reporting on the aggregated average scores achieved by any of the 5 chipsets in terms of GPU performance. On the first count, we're looking at a 50% share for Qualcomm's Snapdragon 805, followed by Samsung's Exynos 7430 (20%), and 10% for each of the remaining three. As for GPU performance, it is the Exynos 7430 (Mali-T760 GPU), which is the only chip on the list built on a 14nm node, that tops the list, followed by the Qualcomm Snapdragon 810 (Adreno 430) and Snapdragon 805 (Adreno 420).

 

VIA


Droid turbo

 

The new Motorola Droid Turbo garnered great interest but as a Verizon-exclusive it felt out of reach. Now Motorola is sending out invites for a November,5th event to announce a global rollout. The invite doesn't call out the device by name but the corner of the back shows Droid Turbo's characteristic Ballistic Nylon back.

 

Rumors are for a name change to "Moto Maxx", resurrecting the Maxx brand, which is associated with some of the most long-lasting batteries in the smartphone history.

 

Droid turbo

 

It's a fitting name too, the Droid Turbo packs a 3,900mAh battery, which can soak up 8 hours' worth of battery life in just 15 minutes thanks to the Turbo Charger. Other specs include one of the sharpest displays yet, a 5.2" QHD AMOLED, a Snapdragon 805 chipset and a 21MP/2160p camera.

 

VIA


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